“My sister Nisha and I are completely different but the one thing we have in common is makeup. Since I was a little girl I would watch my sister Nisha apply makeup on her face, she did it so gracefully she did everything so perfectly she didn’t make it look like a hassle she enjoyed doing her makeup every day. When I turned 15 she showed me how to apply makeup and what products to buy, she taught me everything from how to do my eyebrows, color matching, and blend, blend, blend.”- Shany Monroy founder
We didn’t know where to start with the business, all we knew is that we wanted to be different than any other Latina-Owned Business. Right when Covid-19 hit, the industry thought it was a terrible time to launch lipsticks because we were forced to wear masks, but not my sister and me, we decided to start by creating two cruelty-free matte liquid lipsticks that "don't stain your mask". We chose to start with 2 products because we are 2 sisters with 2 different preferences, we know not everyone loves light nudes and not everyone is going to love dark nudes.
“My sister Shany loves her dark crazy colors, she loves trying new styles, and I’m more simple I like to stick to the basics, it’s good that we are different because we can reach and relate to more people out there. We create Make up for the minimalist and the maximalist.” -Nisha Monroy founder